There is increasing consensus that comprehensive transformation of the healthcare system cannot be achieved without the engagement of patients, their families, and healthcare consumers. One stream of thought is that arming consumers with actionable cost and quality data could activate them as partners in controlling healthcare costs, which are expected to grow from 17.4 percent of the U.S. economy in 2013 to 19.6 percent in 2024.1 Although evidence remains mixed, some studies have shown that when patients are given easily digestible cost- and quality-of-care data, they choose high-value options.2,3